
Strategy & Innovation
Helping businesses strengthen their core, develop growth strategies, new product launches, and other innovative solutions that take them to the next level.
Vision & Strategic Roadmap

Working out the strategic roadmap for organisations, Long Range Plans, New business development including introducing new campus, new areas and products, strategic collaborations, market research
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Sanskardham Vision & Strategic roadmap LRP 2022 onwards
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GUS India Long Range Plan for India operations
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Pearl Academy & UPES LRPs
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Corporate presentations
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Strategic Collaborations with universities and organisations for providing world-class students experience and exposure
Market Insights

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Chumbak: project on enhancing Omni Channel Customer Engagement Construct to help boost customer experience and increase brand loyalty. Survey and analysis of customer feedback on proposed customer engagement program, work on customer journey for integration of frontend and backend, and enhancing customer engagement.
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Primary research projects with research agencies (IMRB etc.) to understand Higher Education market landscape in India from different stakeholders – for Laureate India, GUS India, Pearl Academy, UPES.
Intellectual Brand Building

The What’s Next series was conceived to build ‘Intellectual Credibility’ (voice of Pearl) and position Pearl Academy as one of India’s premium institute of learning with focus on educating and sharing new ideas.
Offline enabled deep engaging conversations, and cross pollination of ideas and thought sharing amongst faculty and staff.
Pickled Minds conversations amongst faculty, industry and alumni – since each sees through a different lens – and bring diversity of thought.
Sanskardham project for re-positioning, transforming online presence,
enhance academic quality of schools and enrich campus experience.
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Product Management

Portfolio analysis, strategic direction, design and launch of new schools/ new product areas, market intelligence, go-to-market strategy, product lifecycle management and product nurturing. A collaborative decision-making process based on data, student aspiration and industry demand in alignment with the vision of the organisation. New School Launches including
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Pearl Academy new campus launch – Bangalore
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School of Contemporary Media – Pearl Academy
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School of Modern Media – UPES
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School of New Age Business – Pearl Academy
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School of Creative Practice – Pearl Academy
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School of Smart Agriculture – UPES
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School for Life – UPES: Content direction & Book Design, Films concept & direction
Digital Transformation

The vision to incorporate online learning as part of the curriculum was clearly to embrace future of education, enhance students experience, deliver quality across campuses while improving operating efficiency. It included adopting a digital mindset for students, faculty, leadership and other staff members.
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Managed Hybrid, Blended, Online curriculum design & delivery,
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Coursera Collaboration
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Edology – involved in taking the next step by being involved in the foray of the organisation to offer online degrees and certificates.
Experience Design

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Sangi Saathi initiative – Student support centre for physical, mental, and emotional well-being at Sanskardham
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Campus experience, Uniform Design, online/ social media experience
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Build Your Brand workshop for final year students at NID Kurukshetra
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Concept showcasing culture of Punjab through the day and yearly cycle of seasons for boat hall at Khalsa Heritage Museum, Anandpur Sahi
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Social Development

‘Around the world designers are creating better communities by working with citizen groups to improve the human experience and empower the youth.’ With similar intention, these workshops’ were planned for different cultures and communities.
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Indiafrica initiative – Design thinking workshops in S.Africa
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Design Thinking workshops in London and Scotland as part of UK India Education and Research Initiative Project
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Workshop with students at Purkal Youth development society